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日本一自由なブランディングコンサルタント
渡辺シンスケです。
先日は食事会にご招待していただき
鮨 三心
に行ってきました。
一回目が昼、二回目が夜の来店。
お店は旅館みたいなというより
和風美術館のような
美しい品のあるお店。
谷町六丁目の
駅近でもないところで
やられているのですが
本当に予約困難店は
場所とか関係ないですね。
初回お邪魔した時も
ここまで美味しいか〜
と感動したのを覚えてるんですが
それ以上だったのが二回目
鮨 三心は行くたびに進化している
というお話は聞いていたのですが
「そんなアホな〜あなたの気分でしょ」
くらいな感じでした。
だがしかしだがしかし
二回目・・・
「あれ?前より美味しいかも」
十分東大受かるのに
まだ試験受けるごとに
偏差値あがります?
って感じです。
食レポをしない私には
どうだから美味しくなった
なんてとても説明できませんが
そんな私でもわかるくらいの
進化具合です。
一回行かれた方は
絶対もう一回は
行かれたほうがいいですね。
ブランディングは
良いように見せる
儲かってるように見せる
ではありません。
差別化して
記憶に残ってもらうことが
ブランディングです。
お鮨は正直
ブランディングが
難しい分野だと思います。
なぜかというと
高級、美味しいのが当たり前だからです。
ということは
ギャップを作りにくいので
ギャップでブランディングするのは
難しいです。
でもここまで美味しいと・・・
食べたことが
記憶に鮮明に残ってるので
ブランディングが
不必要なのかもですね。
存在自体がブランディングと言いますか笑